Most recently, as founder and president of Tralliance Corporation, Ron Andruff spearheaded the global .travel initiative from its initial concept through today's exciting reality. The travel industry's exclusive .travel Internet domain was confirmed by the Internet Corporation for Assigned Names and Numbers (ICANN) under his leadership, and has been embraced with enthusiasm by the global travel industry. Tens of thousands of .travel domain names have been registered to date, and the initiative is supported by more than 140 travel trade associations from 9 industry sectors and more than 70 countries.
With more than 25 years of international marketing experience, Andruff's knowledge of both technology and the travel industry helped fuel the success of the .travel domain. Acknowledgment by the Hospitality Sales & Marketing Association International (HSMAI) as One of the Top 25 Most Extraordinary Marketing Minds of 2006, was one of the many accolades Andruff accumulated over the course of the 7-year .travel undertaking. Today, the .travel Internet space is widely utilized to provide synergies within the largest online industry, as well as benefit millions of consumers who shop and research travel products on the World Wide Web.
In 1998, he made his mark in the travel industry when he co-founded fare 1, Inc., a powerful business-to-business Internet portal that enables travel agents to quickly search for and provide clients with the lowest available fares.
A former NGO delegate to the United Nations' Association for World Education and a distinguished member of the World Travel & Tourism Council (WTTC), Andruff has participated in numerous foreign affairs briefings and research projects. In 1994, on behalf of the Foreign Policy Association (FPA), Andruff undertook an eight-month assessment of emerging electronic media and new technologies. He later authored a widely acclaimed white paper, distributed by the FPA, that provided a comprehensive analysis of the Internet and its widespread impact.
A Canadian national and former professional hockey player, Andruff currently serves on the board of directors of the Waterbor Burn & Cancer Foundation in New York City and Just A Drop Charity in London, England. Traveling a minimum of 100 days per year. Mr. Andruff is a frequent speaker at many industry conferences.
the company 
